What Fox & Egg does:

Fox & Egg doesn’t teach design or engineering itself but rather the process of how to properly develop a product people will love (to pay for) in the fastest, safest way — with the least amount of risk.

Services provided come in three flavors:

Advisory: You receive advice and guidance that you can put in to practice while receiving support and reviews of that work.

Coaching: A coaching track will be customized for your needs, after which your are guided through it by means of workshops, tools and templates while receiving continuous support during that period.

Consulting: You get a fractional CTO/CPO/Product Manager as part of your team for a limited period of time and can even include executing on operational tasks to fill the gaps until your team is up and running.

Product Strategy

  • Discovering the right niche to begin your product journey and defining your unique value proposition.

  • Proving problem-solution fit: building evidence that your idea caters to a problem worth solving.

    Proving willingness-to-pay: evidence for financial market traction or simply put: that potential customers are willing to pay for your product.

  • Helping you define what your Minimum Viable Product (MVP) should and shouldn’t do and what features to place further down the roadmap to enable multi-generational development.

  • Defining what works for you, your product and your business. Be it PaaS, direct, subscription, built-in rebate with interest or something else.

    Define the right value based pricing, don't leave money on the table when it comes to hardware.

Development Tactics

  • Creating a development plan on what to prioritize and how to structure development aligned with your targets in terms of timing and budget.

    Learning efficient program & project management and creating a realistic planning for consumer hardware.

  • Creating requirement documents and test plans that work. Reduce technical, product and process risks early on by properly managing them and implementing recurring processes.

  • Building an accurate prediction of P&L (Profit & Loss) using financial metrics unique to consumer hardware.

    Optimizing for BOM (Bill of Material) Cost and CAPEX (Capital Expenditure) required to manufacture your product.

  • We can get you started in making sure your product is legally compliant or even get it certified for you by creating your technical file and interfacing with labs.

  • While not a core focus, we can help out around the shop if the need arises. We offer a wealth of experience when it comes to optimizing parts for manufacturing (DFM) and cost (DFC).

  • We can help you find the right manufacturing partners locally and in the Asia and make sure quality is maintained.

Fox & Egg doesn’t do…

  • Make sure you have these on your team or work with trusted freelancers for highly specialized functionalities.

  • Neither investing in hardware nor teaching you how to fundraise or pitch

  • The Product Strategy counsel will have some overlap with these fields but they are not a seperate focus or service.

  • We don’t engage in advice on structuring or staffing your company. There are loads of great sources online on this topic.

  • Fox & Egg is not a factory but we know the landscape and give you boost in the right direction if you want.

…but we know a guy.

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