https://www.foxandegg.com/articles daily 0.75 2026-11-06 https://www.foxandegg.com/articles/expanding-on-the-bowling-pin-model-fybnz monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117506-M57J5ZBA5WV1K39H4EJN/Market+Derisking+%286%29.png Articles - Expanding on The Bowling Pin Model - Make it stand out Geoffrey Moore’s Bowling Pin Model https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117515-BMFEXWKJM6D0KR8II6WC/Markets-01.png Articles - Expanding on The Bowling Pin Model - Make it stand out Dig deep or make a lateral move https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117521-2VBX7OIRRO9FSL980H1M/21.png Articles - Expanding on The Bowling Pin Model - Make it stand out Moving along the Product Axis https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117529-E9FGQ8MJJWTYZ4IKU76F/22.png Articles - Expanding on The Bowling Pin Model - Make it stand out Moving along the Customer Axis https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117535-HWC6E8FEJC8XWCKRUAU8/-16968---MR2---SaaS-Adoption-Curve--Stonly-_02.png Articles - Expanding on The Bowling Pin Model - Make it stand out The marketer’s “live-laugh-love” https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117542-E2HWMHJ1P0B32N60QRYD/Market+Derisking+%285%29.png Articles - Expanding on The Bowling Pin Model - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117548-XTRPWP7XGRZR02FK697S/Market+Derisking+%287%29.png Articles - Expanding on The Bowling Pin Model - Make it stand out Point of Attack is a subset within the market segment https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117556-9LZNJOI4P0CZVMASUU6D/Picture1.png Articles - Expanding on The Bowling Pin Model - Make it stand out MVP’d like a boss https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117563-2Z76486386X23VYPNPN4/Market+Derisking+%286%29.png Articles - Expanding on The Bowling Pin Model - Make it stand out The target is what you aim for, the market is what you hit https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117569-81GI93ABD9KCT6G041CL/24.png Articles - Expanding on The Bowling Pin Model - Make it stand out A conscious effort to address (originally) unexpected customer needs https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117576-YO6Z90JIXGLZ8TCJTA9P/25.png Articles - Expanding on The Bowling Pin Model - Make it stand out Moving towards a “do-all” product family when maturing the market https://www.foxandegg.com/articles/how-to-develop-consumer-hardware-part-1-p7sm8 monthly 0.5 2025-03-22 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117596-NIC9VNL57Y78F7ML4SN7/Artboard+1+copy+2-01.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out The MVP Track https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117603-6M5UUWR6TEN885L8C7ZX/Artboard+1+copy+3-02.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out The Scaling Track https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117608-RZ75BX4ED66PVZ22PQ02/Balls2.jpg Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out The “Idea Ball” - visualization concept: David Wang https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117615-QMTA6Z4EGRY4YEU637L8/Cupple0.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out Separated CPS - visualization concept: David Wang https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117654-8K8HFN92CYY8RUH87Z2Q/Cupple1.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117642-M1MT6NIQBUEYI03VJCAW/Cupple2.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117665-VLS0R4WL0B8ANU738LF9/Cupple3.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117687-K32K7VZMD00TLHMURIJT/Baine.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out Baine’s Value Pyramid https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117695-X91RAHHZAPRBA4MEQ12U/Dev+Process+Lean-Zoom-03.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out MVP Stage 1: Customer Discovery https://www.foxandegg.com/articles/how-to-develop-consumer-hardware-part-2-dj55s monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117741-79KVHOFP8IJD0PW4QWPZ/Mealhero+steamer.jpeg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out The Mealhero Smart Steamer https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117750-47EJ2BL1Q01E69H3BYQ0/Dev+Process+Lean-Zoom-04.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out MVP Development https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117757-J8U876IQVT357NJ5NZCB/4.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Writing functional requirements https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117763-80Q8JT3WYPSTPJWG4DZ3/Startup+Process+-+Frame+3.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Solution Definition Flow https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117773-7NC1D0RE759FVK41AK2U/Startup+Process+-+Frame+2.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Mealhero product vision (credit: Made) & user flow https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117780-YH4SFYD09C0T5QZUY8T0/Startup+Process+-+Frame+1+-+Copy.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Mealhero Core Loop & Vision https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117788-2JXUSL8LWT6BKGZSNNQO/Startup+Process+-+Frame+1.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Real Core Loop and emerging competitors https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117795-3M4OE1ZAU8WNBWGL2HZZ/FRL1.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Feature List https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117801-JTMOT4G0DUKIRPZGMDOT/FRL2.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Example for the smart steamer https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117807-4AM8ED1WJWPOFWP1MZ9R/FRL3.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Example for Smart Steamer https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117815-OMM8CND7EAWRBWAP351J/Startup+Process+-+Frame+4.jpg Articles - 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How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Functional Diagram https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117911-9NUYK3M93OVUULFUOM3V/FRL5.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Example of a more detailed feature list https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117920-MLK63I45R9T3BWL1WRAW/WHW-06.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Requirements Loop https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117926-78GJ2KPGU2A9S04BDBW4/5.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Windermere Hierarchy of Needs https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117934-LLV74MCIBREEPKTH09TT/Picture1.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Mealhero MVP https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117943-7D9QJTXNHENVLGOX5LX3/Dev+Process+Lean-Zoom-05.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Customer Validation https://www.foxandegg.com/articles/8-rules-for-consumer-hardware-mvps-lw6sa monthly 0.5 2026-11-06 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117421-9G49P3HSO01XLHX61BM2/6.png Articles - 8 Essential Rules for Building MVPs - Make it stand out This guy gets it https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117429-O50OWCJ3QO9J26FTWQU5/Market+Derisking+%289%29.png Articles - 8 Essential Rules for Building MVPs - Make it stand out You’re welcome https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117435-VTPRDKR6O88P3G140EIL/Picture1.jpg Articles - 8 Essential Rules for Building MVPs - Make it stand out Mealhero MVP https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117442-Q0A4EYBCB0VLEI2N92AT/8.png Articles - 8 Essential Rules for Building MVPs - Make it stand out Reid also gets it. https://www.foxandegg.com/articles/sell-before-you-build-td294 monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117988-BTXAYDFIX1PULVBQ24UB/Senseo.png Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out You just can’t trust folks these days… https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117994-YN5LOT9Z02Z3JQ2D0L9K/8.png Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Don’t be a fraud, kids! https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118002-9M99AWEHYV4RZD6AMAE8/a91b761c311b901f954bdd179346ea8e_b2ad94846f1815146a1e35902ef6e3f1.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Ceci n’est pas une ice cream machine https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118009-XKMCFNTRU39ZBUOSDN13/Finisher.png Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Wait, what? https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118015-GRBBTV6ILXA5NN47ZEC5/1_nvK8sX2PMgG26ahpMqARiw.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Credit: Launchboom https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118023-6UPDLHBEZWYG8C7RFMON/1_3PAsSPD_1nBFNaKTt3sOaQ.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Credit: Launchboom https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118031-02EZ8CSOQ48RBXN34D7A/LaunchBoom-Reservation-funnel-blueprint-0922-1024x575.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Credit: Launchboom https://www.foxandegg.com/articles/is-hardware-really-that-hard-mrp4r monthly 0.5 2025-03-10 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117971-6WX0L0RWFDOLXB371YTY/Pay+n+Wait.png Articles - Is Hardware Really That Hard? - Make it stand out I hate those guys https://www.foxandegg.com/articles/always-de-risk-your-market-first-flkas monthly 0.5 2025-03-22 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117459-LQBMTY65A7OGFSSZ626O/Reverse-01.png Articles - Always De-Risk Your Market First - Make it stand out Come again? https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117467-PLP4PTOKF3AWI05Q9PSX/2025-02-27+16_07_17-What+is+Design+Thinking+%26+Why+Is+It+Beneficial_+%E2%80%93+IDEO+U.png Articles - Always De-Risk Your Market First - Make it stand out The Three Lenses of Design Thinking https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117473-WXHBYYF9VUXPUYZIJA1Z/2.png Articles - Always De-Risk Your Market First - Make it stand out Business Risk vs. Development Cost https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117480-24IJ2V12INIDP6255X11/3.png Articles - Always De-Risk Your Market First - Make it stand out This is what dummies do https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002117487-WTM3NVRXW1CR2X4EO6B5/Market+Derisking.png Articles - Always De-Risk Your Market First - Make it stand out Time is traded for risk https://www.foxandegg.com/articles/why-customer-interviews-matter-a-scientific-proof-eypn5 monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118146-CE70QPUUIT802GIERJ78/Henry-Ford-Picture-Quote.jpg Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out I hate you https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118154-DV9I7CQVRKUEACGU1XF6/apid9r3s4__85388.jpg Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Disclaimer: not my actual grandma https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118160-HW4SC0CTF0PR387VKD7T/Market+Derisking+%281%29.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Ah yes. Sweet, wrongful attribution. https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118169-LZQVQQSHBU7N5GQOWK19/2025-02-28+22_29_45-Icecream+Ebook+Reader.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Jakob Nielsen’s graph as visualized in “Sprint” by Jake Knapp https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118176-UWYW2EKWS53FXOSH2Z3W/Bell+Curve-01.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out What are the odds? Well, 3.125% it turns out… https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118182-1QEHSAACMH7YDOUZBSF7/Bell+Curve-02.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Three out of four will always represent the majority https://www.foxandegg.com/articles/smallest-viable-audience-2xjh2 monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118053-7XTKDP0DLV1P00FPC23L/Swiss.jpg Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out How practical https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118062-C52HZ20M91JOHOQ0R8XA/16.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out What not to do https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118069-YVQQA20VMTKZKS4VQCUA/15.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out The real MVP https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118075-W8N6H0X2FG01FQB2MBBR/Apple.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Pictured here: not you https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118082-NNYJMIOQOZHKFI7CBHHE/Market+Derisking+%283%29.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out This is the way https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118090-EQLO75MHXN0RVBK3IH49/Market+Derisking+%282%29.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Not literally of course https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118096-NR985DH47FOO5852G831/Picture1.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Credit: IDEO https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118104-EVUDZ1INN37JEAKRB81V/Annex.jpg Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Left: actual final product / Right: mockup image https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118110-927GUGBIDOVBLHRZ9G9K/Market+Derisking+%285%29.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.foxandegg.com/articles/why-touchscreens-suck-5p235 monthly 0.5 2025-03-21 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118195-8IYIXN2DV3OZR71YSVS9/2025-03-21+13_01_52-Window.png Articles - Why Touchscreens Suck - Make it stand out Credit: Harvard Business Review https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118204-RM8ZJDSRWOZGW9U7C3U5/2025-03-21+13_33_45-Window.png Articles - Why Touchscreens Suck - Make it stand out A crashed Boeing B-17 sitting on the tarmac https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118210-DBAGNJPBVIBBC1Q8NPFP/gen-1-pokedex-v0-hptc7hlzkakd1.png Articles - Why Touchscreens Suck - Make it stand out Just awesome clicky-touchy, chunky goodness! https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118217-0ZCSFK4ZL1PW3LA7L4US/2025-03-21+13_47_28-Window.png Articles - Why Touchscreens Suck - Make it stand out A boring, gross, floating smartphone. https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118227-A4LRXKLT90U9JMXE6A5D/Rich-actions-camera-by-Joep-Frens-7-24.png Articles - Why Touchscreens Suck - Make it stand out Rich interaction camera by Joep Frens https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118233-XAB8ZLGNNANZN72YDPBR/2025-03-21+13_38_04-Window.png Articles - Why Touchscreens Suck - Make it stand out Teenage Engineering’s TP7 Field Recorder https://www.foxandegg.com/articles/what-can-designers-learn-from-marketers-zy9zr monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/6aee4cb02512df5efa68b43a/1794002118124-339O2G36O2SCDW2R2OES/2025-03-20+22_00_08-Icecream+Ebook+Reader.png Articles - What Can Designers Learn From Marketers? 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